Coral Kingdoms of Saudi Arabia
The Coral Kingdoms of Saudi Arabia is a comprehensive and global campaign to create a series of national and international world-class events and multi-media content to: celebrate, improve lifestyles, encourage exploration, enhance the quality of life and create a sense of pride around one of the Kingdom’s best kept secrets—the Saudi Red Sea.
Unveiling the Secrets of the Saudi Red Sea
The Saudi Red Sea is a world-class underwater wonderland that rivals the planets more famous tropical reefs. It’s also one of the of the Kingdom’s best-kept secrets, so we’re planning to take it to the people of Saudi Arabia and the world, encouraging them to come on a journey to discover, explore and protect it.
Enter the Coral Kingdoms of Saudi Arabia – Secrets of the Red Sea. Combining the talents of Saudi people and international experts, we celebrate the Saudi Red Sea through an: international photographic competition, coffee table book, world-class documentary, interactive website, community outreach program and a range of out-of-home entertainment experiences. These include exhibitions, events and documentary film screenings.
Visitors will be empowered to protect and help shape the future of the marine environments of Saudi Arabia through a range of pre and post engagement channels and direct interaction through the exhibition. This will be supported by a world-wide social media campaign showcasing that like corals, our cumulative actions can create enormous change for the better.
